Why you should consider having a brand colour

Everybody has a brand it does not matter who you are you have a brand. It is your personal uniqueness that separates you from everyone else. The words that you speak the clothes you wear, your interests everything. Having a personal brand makes it easy for people to recognise you.

Brand recognition is extremely important if you are a business or if you are trying to promote a product. Top brands have brand colours that are immediately recognisable. If you think about companies like Apple, Amazon, Twitter, YouTube, Instagram, Facebook, McDonalds and Coca Cola for example. We have become so accustomed to them you don’t even need to look them up you can pull out their brand colour scheme from memory.

Choosing a brand colour

I did some research and apparently the colour purple is associated with nobility, luxury, power, ambition, independence, wisdom, devotion, extravagance, pride, and creativity. It resonates with me a lot so it just reinforced me using it. You can see some really good examples for companies and the brand colours that they use on brandcolors.net.

Design tools for creating a brand colour theme

Figma
Canva
Adobe Color
Adobe XD
Adobe Photoshop
Adobe Ilustrator

Developers using brand colours on Twitter

Purple

Yellow

Orange

Pink

Blue

Green

Teal

Red

Final Thoughts

Peace ✌️

👨🏿‍💻 Software Developer @CGI_Global 🖼 Content Creator. Sharing the mindset and content so you work hard to grow stronger than your past self ☯️